Case Studies

Arcadia Group

Building a centralised internal design capability

 

Situation:

  • The Board recognised that their de-centralised approach to product and service design across its seven brands was not producing the required outcomes as part of their overall digital strategy.

Action:

  • Internal Stakeholder interviews

  • Expert reviews of existing services (customer and internal systems)

  • Review of existing customer data and analytics

  • Competitor and landscape review

  • Product development process audit

Result:

  • Built a sustainable internal design capability aligned with all brand requirements

  • Developed the required evidence base and ongoing customer feedback loops to inform all design decisions

  • Optimised services against specific and broader commercial business goals

SmartTradeApp

Designing an innovative mobile card reader

 

Situation:

  • The founders of SmartTradeApp had identified an attractive market, and an effective technical solution, but both adoption and churn were a challenge

Action:

  • After reviewing the system and meeting with our team, the Board asked us to bring a Lead Designer into the team

Result:

  • In six months the entire system had been re-designed and launched, the numbers exceeded stretch targets and SmartTradeApp won 2016 Mobile Payment Solution of the Year

Home Office -
UK Policing

Case study - supporting the transformation of UK Policing

 

Situation:

  • To deliver the National Police Chief’s Councils Vision for 2025, a deep understanding of the public and police needs for a modern police service is required

Action:

  • A team of security cleared user researchers was provided to provide evidence of the needs of both the public, and the police

Results:

  • A Senior Risk Owner was provided with evidence that a proposed programme was unlikely to deliver the value anticipated, which enabled him to redirect the budget (Estimated savings of >£2million)

  • Foundational evidence is being developed to inform the approach to meeting the NPCC’s Policing Vision 2025