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Organisational Change

Many attempts at design innovation within large organisations fail due to legacy culture and unhelpful ways of working – at Amberlight we help clients realise the value of design thinking through a strengths-based approach to changing design culture and process

Sketch of organisational change activity

When it comes to innovation, business has much to learn from design. The philosophy in design shops is ‘try it, prototype it, and improve it’

Roger Martin, The Design of Business

Big companies and government organisations increasingly recognise that their existing structures and practices work against innovation and creativity. Yet despite this recognition, many will fail to reform their ways of working and produce reliably better design outcomes.

Amberlight has over 15 years experience of working in design with organisations such as Mars, Tesco, Microsoft, Sony, Samsung & EE. Along the way we’ve learnt a great deal about what works in large design programmes and what doesn’t. Essentially, we’ve observed that the failure of many ‘digital transformation’ programmes lies in their emphasis on technology solutions, instead of creating environments which promote design thinking and genuine creativity.

Most contemporary frameworks such as Lean Six Sigma or Scrum-based development approaches assume there is a ‘perfect state’ for each organisational process. Particularly when it comes to design, we’ve found that there’s no ‘one size-fits-all’ solution. For this reason our approach to digital change begins with helping organisations to define their own path to success based on what they already do well!

Amberlight Organisational Change Lead, David Shaked is a leader in the field of Appreciative Inquiry an approach which builds on what is already efficient and generates value. David is also a Lean Master Black Belt and author of the book Strengths-Based Lean Six Sigma.

Amberlight can help organisations embarking on their change journey in a variety of ways:

  • Facilitating change interventions which bring together business stakeholders, developers and designers to identify and implement better ways of working together and a culture of continuous improvement.
  • Helping promote design thinking and creativity as a wider approach to problem solving in the business
  • Integrating user experience design and research inputs into Agile and other development frameworks
  • Identifying ways in which technology teams and other stakeholders can work together to create better design outcomes